blog 2

HAHAHAHA upon reading this article I could not stop laughing. I did not know if the author was being serious or not. The points she makes really do seem to make sense. Running is all about the experience, jogging is more about the exercise, at least to me. The physical pictures and images didn't do very much for me. On the other hand the images I came up with in my head as I was reading this were very clear. I imagine this guy in his sweats jogging down the street with his dog casually waving to his neighbors as he passes. Then i get that image of the guy running down the beach at like 6 in the morning just listening to the waves crash as the tide comes right up next where he is running but doesnt ever reach him.
I personally do not run, or jog for that matter. With that being said I didn't take offense to the argument that most joggers are wanna be runners and that joggers should just admit that they are just joggers. I can totally image how it would feel to be a runner and have a jogger pose as a runner.
Well the fact of the matter is that these ads weren't created to discourage people from calling themselves runners, but to sell shoes. I feel like this ad would effectively sell shoes, especially if I considered myself a runner or was someone like myself and wanted to become a runner and not a jogger.
I think Pearl Izumi did an interesting thing by separating runners from joggers in that by targeting runners for her product she limited the number of people who would actually buy her shoes. If i was a jogger I wouldn't want to buy her product. At the same time she probably increased her sale of shoes to runners because she showed the runners that "Hey I understand what you guys go through and therefore I have made a shoe to meet your demands and your demands specifically".
If i had to choose an ad to run I would run the Izumi ad. The Pathos in the second argument isn't something anyone wants to think of. No matter what you're selling a picture of a guy who is throwing up isn't going to induce me to buy anything. In fact it would probably make me want to buy less of it with the thought that I too may throw up if I buy the product.
In the end im still amused by the ad. It's not something that can be taken to heart and knowing a lot of people who run and jog, its kind of funny going back and distinguishing all of them as either runners or joggers.